In 2025, South African hotels must balance OTA reliance with direct bookings. Boost profits through SEO, CRM, meta search, and guest loyalty strategies.

South Africa’s travel and hospitality sector has entered 2025 in its strongest position since the pandemic. International arrivals are...

Digital discovery and on-site delight go hand in hand. Invest in smart marketing to win direct bookings. Invest in personalisation to turn first-timers into loyal advocates.