Online Audit
Our Online Presence Audit gives you a clear, data-driven view of how your hotel or rental property is performing online — across your website, guest reviews, and social media platforms.
We’ll show you what’s working, what’s not, and — most importantly — exactly what to do about it. Whether you want more direct bookings, better guest reviews, or just a stronger digital footprint, this audit gives you the roadmap.
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What is an Online Presence Audit?
An Online Presence Audit is a comprehensive analysis of how your business performs across key digital channels — including your website, social media, and review platforms. It identifies strengths, uncovers gaps, and delivers clear, actionable insights to:
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Improve online visibility
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Attract more direct bookings
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Enhance guest satisfaction and loyalty
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What does the Audit cover?
Understand how your website is helping (or hurting) your business.
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Traffic Insights – Where your visitors come from and how they behave
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Domain Authority & SEO – Your visibility on search engines vs. competitors
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Keyword Rankings – What you rank for and what you should be ranking for
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User Experience Review – Ease of use, clarity, and booking journey
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Quick Wins Identified – Immediate fixes that can boost conversions
A full report with data visuals, insights, and prioritized recommendations
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Guest Experience & Reputation Analysis
Evaluate how guests perceive your property — and how to improve.
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Review Aggregation – Collates reviews from Google, TripAdvisor, Booking.com, and more
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Sentiment Trends – What guests love, and what needs work
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Booking Behavior Insights – What drives guests to choose (or skip) your listing
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Reputation Health Score – A trust score across platforms
A summary of review trends, pain points, top compliments, and response strategy tips
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Social Media Strategy Assessment
Maximize the impact of your social channels.
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Audience Engagement – What’s working and what’s not
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Platform Performance – Where your efforts pay off
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Opportunity Gaps – Untapped platforms or underused features
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Direct Booking Potential – Ways to convert followers into paying guests
A tailored strategy with post ideas, engagement tactics, and conversion tips
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Benefits of getting the Audit
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Benefit | What you get |
|---|---|
Digital Health Snapshot | A 360° view of your current online presence |
Actionable Steps | Practical fixes you can implement immediately |
Smarter Marketing Spend | Know where to invest your time and budget for ROI |
More Direct Bookings | Reduce OTA commissions and improve margins |
Higher Guest Satisfaction | Fix guest pain points before they impact reviews |
Competitive Advantage | Learn what competitors do better — and how to beat them |
